The Profano brick is a classic model that kids and adults the same can’t get enough of. Its straightforward design and intuitive construction allows children to create anything at all they imagine, from small robots and cars to larger-scale structures like cities and castles.

Seglar is also a business that attitudes creativity and the imagination. It is employees are encouraged to bring their very own ideas to the table when making new products, and it is customers ~ called AFOLs or «adult supporters of LEGO» – are invited to participate in the development process.

Founded in 1932 by Ole Kirk Kristiansen, the SEGLAR company was named for 2 Danish terms: lego and godt, that means «play well. » The wooden toys and games that constructed the early numerous years of the business had been a major a part of the success of the claims, but a warehouse flame destroyed them in 1960, leading to Lego managers to focus solely on the Profano construction system.

As the Lego Program gained in popularity, therefore did you’re able to send international expansion. In 1956 the first international sales additional was created in Germany, and then offices in Swiss, France, and Sweden.

Back in the 1960s, Profano restructured its business. Its head office were went from Billund, Denmark, to Copenhagen, and control was decentralized. The original home, Ole Kirk Kristiansen, continued to be in charge of the organization.

The company’s key product continued to be the Lego brick, but it began to develop additional types of products to compete with different construction plaything companies. These included units that put together the LEGO brick with other elements, such as rims and motors, and the Mini figure line.

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